If content is monetized and you are already at full capacity, do not try to scale output by working more. Standardize the workflow, delegate the repeatable production stages, test one handoff at a time, and increase volume only after quality and cadence are stable.
Delegate tasks that are repetitive, time-consuming, teachable, and easy to review before you delegate the creative judgment that makes the content yours. Editing, thumbnails, clipping, formatting, scheduling, asset management, and production admin are common first handoffs.
Hire a ghostwriter when the bottleneck is mainly writing in your voice. Hire an agency or content team when you need the whole system — strategy, capture, writing, editing, repurposing, scheduling, and measurement — but judge price by scope and business value, not post count alone.