The Founders
Every article on this site is written by the two co-founders of Dopameme — drawn from the client accounts they run, the formats they test, and the retention graphs they read every week.
Talha Abrar
Co-Founder, Dopameme · LinkedIn
Talha co-founded Dopameme, an agency that builds organic short-form content systems for creators, founders, and companies. He runs a team of 25 across Pakistan, Dubai, Europe, the US, and Bangladesh, working with SaaS products, finance and tech creators, healthcare brands, and enterprise groups.
Behind the client work sits a research library he maintains: a few hundred video teardowns and close to a hundred documented formats, each tested on live accounts before it reaches a client. One launch account passed 4 million views and 22,000 followers in its first month, with a first reel at 1.4 million and a single video under 100,000. A finance creator reached 100,000 followers in four months.
He writes about what moves those numbers: the algorithm, the psychology, and the math, in language you can use the same day.
Salaar Ahmed Khan
Co-Founder, Dopameme · LinkedIn
Salaar Ahmed Khan is a co-founder of Dopameme and has built and run ventures across media, PR, apparel brands, an online creator marketplace, and organic growth.
Before Dopameme, he spent over a decade building Instagram audiences from zero, reaching 700,000+ followers across his own pages, generating a billion organic views, and hitting over a million likes a week at a time when Reels did not exist yet. He also founded and ran a PR and influencer practice representing some of the subcontinent's biggest creators. He has started things, scaled them, and learned firsthand what actually works versus what just looks impressive in a screenshot.
He has been on the founder side of every problem Dopameme's clients bring to the table: figuring out which content moves the needle and deciding what to measure when everyone wants the flattering number instead of the useful one. That operating experience is what shapes how he works with clients.
At Dopameme, he leads organic growth, sales, and founder-led marketing. The company has delivered 3 billion organic views across 50+ brands with no ad spend behind any of it.