https://thebottleneckfounder.com/tags/brand-style/Recent content in Brand Style on The Bottleneck FounderHugoen-usSat, 08 Aug 2026 00:00:00 +0000https://thebottleneckfounder.com/my-editor-keeps-missing-the-brand-style-and-it-takes-endless-revisions-is-this-normal-or-a-bad-hire/Sat, 08 Aug 2026 00:00:00 +0000https://thebottleneckfounder.com/my-editor-keeps-missing-the-brand-style-and-it-takes-endless-revisions-is-this-normal-or-a-bad-hire/<p>Some back-and-forth with an editor is normal. <strong>Endless revisions are not automatically proof of a bad hire, though — they are often evidence that the creative system is asking the editor to guess.</strong> Before replacing the person, tighten the brief, style references, approval chain, and definition of “done,” then see whether the revision count drops.</p> <h2 id="first-separate-an-editor-problem-from-a-process-problem">First separate an editor problem from a process problem</h2> <p>An editor cannot reliably hit a style that exists only in your head.</p>