Brand Voice

My agency's content is generic and doesn't sound like my brand — how do I keep a consistent brand voice when someone else makes it?

August 6, 2026

A brand voice becomes delegatable when you teach it with real examples, explicit do/don't rules, recurring founder input, and a feedback system that turns repeated edits into standards. Do not rely on adjectives like authentic or conversational alone.

I hand raw footage to an editor and the final never matches my voice/brand — how do I delegate without losing what makes it mine?

July 31, 2026

Delegating editing works when you transfer taste, not just footage. Give the editor a small style guide, reference videos, annotated examples, non-negotiables, audience context, and feedback that explains why a change matters.