Content Repurposing

How do I turn one long video into a bunch of short clips for every platform?

Treat the long video as raw material, not as something to summarize. Mark self-contained moments with a strong hook and payoff, cut each into a vertical-native clip, then rewrite the opening, captions, and packaging for each platform.

How do I turn the stuff I already say to clients on calls into content without it becoming another whole job?

Treat client calls as raw content capture: record or note reusable explanations, extract recurring questions and stories, then turn only the strongest moments into a repeatable content queue. Do not create a separate ideation job if your best ideas already happen in conversation.