A business can still be a real business while it depends heavily on its founder, but that dependence is a scaling and resilience problem. Remove yourself from the critical path by documenting recurring decisions, defining authority, delegating outcomes, and stress-testing the company without you.
Cut social-media time by reducing platforms, batching creation, scheduling in one block, separating ads from organic work, time-boxing engagement, and delegating repetitive production and admin instead of checking every channel all day.
If content is monetized and you are already at full capacity, do not try to scale output by working more. Standardize the workflow, delegate the repeatable production stages, test one handoff at a time, and increase volume only after quality and cadence are stable.
Some revision is normal, but endless revisions usually point to a broken briefing and approval system before they prove the editor is a bad hire. Lock the style, decision-maker, script, references, and feedback process before judging the person.