Ghostwriting on The Bottleneck Founderhttps://thebottleneckfounder.com/tags/ghostwriting/Recent content in Ghostwriting on The Bottleneck FounderHugoen-usThu, 06 Aug 2026 00:00:00 +0000My agency's content is generic and doesn't sound like my brand — how do I keep a consistent brand voice when someone else makes it?https://thebottleneckfounder.com/my-agencys-content-is-generic-and-doesnt-sound-like-my-brand-how-do-i-keep-a-consistent-brand-voice-when-someone-else-makes-it/Thu, 06 Aug 2026 00:00:00 +0000https://thebottleneckfounder.com/my-agencys-content-is-generic-and-doesnt-sound-like-my-brand-how-do-i-keep-a-consistent-brand-voice-when-someone-else-makes-it/<p>If an agency keeps producing generic copy, the fix is not another list of adjectives like “bold, human, authentic.” <strong>Turn your voice into examples, decisions, and repeatable feedback.</strong> Give the writer your best real content, explain why it sounds right, document what you always change, and keep a reliable stream of founder/customer language feeding the system.</p> <h2 id="a-voice-guide-should-show-not-describe">A voice guide should show, not describe</h2> <p>“Conversational but professional” can mean almost anything. Instead, build a small voice pack with:</p>